Tessuti Site
Web Redesign
Tessuti is a place for the modern day individual, confident in their own skin and knows what they want and how to get it. I was given the opportunity to refresh their previously outdated site and app, opting to provide a minimal look and feel, with clear functionality objectives and simple elements to better showcase the premium products, marketing and to represent the leadership of the brand.
HOMEPAGE DESIGN
What does the Tessuti consumer need? In a bit to figure this out we created a tribe, an informal identity of the Tessuti man and woman. We figured that they opt for comfort, functionality and style, nothing that requires too much effort but remains understated. They are stylish without compromise, they show the world what they want to see and nothing else. So the idea was implemented; an easy to navigate, marketing focussed site and app that showcases stylish elements, a trade based navigation making products and launches easy to find, and clear product pages to allow a seamless transaction. Tessuti's customers don't have much time afterall.
PRODUCT LANDING PAGE TO BASKET REDESIGN
In order to maintain a slick, minimal experience across devices on the product landing pages the ecom imagery was all reshot to avoid model shots as the first image and create uniform visibility for all products. Upon clicking the product, the product description page shows clear usp messaging through icons and text, with the size selection displaying on mobile and a basket pop up on desktop for an easier transactional journey as per each device. The basket cta's have an orange colour-way with a darker hover over for recognition, and the basket page is designed to be easily functional.